NEW-Z is a streetwear label from Florentin, Tel Aviv. We print in closed runs. When a run sells out, it does not come back.
The stolen collection
Every print in our first drop is a painting that was actually stolen. Lady with an Ermine was seized by the Nazis and hidden in a Bavarian villa. Poppy Flowers was cut from its frame in Cairo in 2010 and has never been found. The Scream was taken twice. We re-render each one as a halftone dot print — from a distance a masterpiece, up close thirty thousand dots — and put it on the back of a hoodie, where it can be stolen again by anyone walking past.
Made to order, not to stock
Nothing sits in a warehouse. Each piece is printed when you order it, which is why delivery takes 7–18 business days and why no two runs are identical.
The crew
Ido, Noa, Yoni, Maya, Tal and Zed. Six people from one street who did not choose each other. Their story is being told episode by episode on TikTok. What they wear is what we sell.
Talk to us
WhatsApp · kobima6813@gmail.com
Sunday–Thursday, 09:00–18:00 Israel time.